Overall, I would like to come across as professional, but also creative and flexible to my audience. In other words, I would like to appeal to both large, corporate offices as well as smaller firms, especially as I’m really trying to get my foot into any entry level writing position at this point; much of my job search thus far has been at marketing and technical writing firms, so my organizational, editing, and technical writing skills have been emphasized – but I still want to appear slightly unique and creative to stand out in the job pool.
My biggest challenge in learning to write how my internship wanted me to might contribute to the fact that my internship is a virtual blog that is new and not on the internet. As a result, I could not look at previous articles that others had written nor could I get timely feedback, (which is better and now I get my emails replied to promptly). But luckily, I am an avid reader of food and travel blogs so I based my writing off of similar articles I've read in addition to the list of requirement I was given to write (word count, content topics, titles, etc.).
Initially I imagined a portfolio to just be a folder of a bunch of writing samples that I define as "good" or "finished," in order to show off my skills as a writer. However, just like a resume, I am finding that a portfolio should be ever changing, manipulating it to whoever the audience/employer is. It makes sense that I would not bring my op-ed to a research facility, but it is just one of those things I had not thought of before.
I made a linked in account my freshman year in the WRT 200 class. I forget what the name of it is exactly, but it essentially covered all of the general ways writing is used in the professional setting. We learned about things like memos and resumes, and I learned the importance of communication outside of the context of general storytelling (or more that they're not all that different a thing).
I made a LinkedIn, maybe my freshman year of college, but it has probably been that long since I last looked at it. This means that I haven't updated it since. Not much has changed but that doesn't mean I shouldn't make time to go on and redo some of my information.
Based on the LinkedIn readings, there are a couple things that I could do to improve my LinkedIn page. I need to work on getting more endorsements on my skills because I only have a couple people who have endorsed me. Furthermore, I need to be more active on LinkedIn. It has become more interactive, so I need to start going on it regularly to like what people have shared and also share some articles that I have found that relate to my field. I do list LinkedIn on my resume, so being more active on it will be more beneficial.
As I read through the articles about LinkedIn, I didn't realize how much there was to creating a truly effective profile. It wasn't until recently that I learned how much of an important tool LinkedIn is in terms of networking and even finding jobs - most prospective employers end up looking for your profile on LinkedIn when they consider hiring you. I've had a LinkedIn profile for a long time, but I only included the bare minimum - as a result I got few views and connections.
It’s probably due to the sheer number of guides on the topic—each written by a subjectively qualified “subject matter expert”—but many of the posted LinkedIn guides contain advice that conflicts with what I’ve previously learned in-class, as well as from mentors and professionals about LinkedIn best practices.
The last year or two has been a real wake-up call in terms of needing to familiarize myself with different social media platforms. I’m definitely a proper child of the internet, but as far as social media I never really moved far past Facebook, with little to no experience with stuff like Twitter or Instagram.
After reading the LinkedIn tips from several different places, I found that there were common themes in all of the suggestions. I noticed all of them saying many of the basics for making a LinkedIn profile, such as choosing a professional photo and writing a good summary of yourself. I found many of the suggestions in these posts to be relatively basic, but for someone who does not have an account already, they would be helpful. Although knew some of the information that was being relayed, there were some suggestions that I had not known were possible on LinkedIn or I didn't even think of.